Netflix: Almost too easy to do business with

After a couple of examples of non-customer centric encounters, I thought it might be time to provide some positive examples. The timing is perfect as I recently was reflecting on how I went from not using Netflix to paying $8.99 per month. It didn't happen overnight but it did happen because they made it ridiculously easy for me to business with them.

I started Netflix as do many people - with a free trial. Midway through my trial I started noticing a button on my home page. The button was my door to Netflix. No pressure, no sales pitch. They didn't even tell me about all the other membership levels. Just a simple click to become a Netflix member at their entry level of $4.99 per month. I clicked.

Then a few month later, just as I was wishing that I could get more than one movie per month, I started noticing another little button. This one told me that I could start getting unlimited movies per month (still one at a time) starting that day. It showed the amortized price for the rest of the month and then subsequent monthly price that I'd be paying ($8.99). Again, no major pitch, I didn't have to go to a separate screen that showed all of the other subscription options. Just a simple button. I clicked and continued this painless and seamless journey into Netflix membership.

I am currently holding steady at $8.99. But, I keep seeing the next button. I'm sure when the time is right I'll hit it and up my membership yet again.

Ironically, I would have never signed up for Netflix at $8.99 per month. I probably wouldn't have signed up if I didn't get the free trial. And I certainly wouldn't have signed up if I first had to talk with a sales person about Netflix. But, Netflix is smart. They didn't make me do any of that. They just offered me a simple button, a little information and left the rest up to me. It was almost too easy.